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Asian Tea Alliance is Created

Asian Tea Alliance is Created

Asian Tea Alliance (ATA) is launched in April with the goal of enhancing trade and promoting cultural exchange,similar as what American Specialty Tea Alliance do.

Asian Tea Alliance (ATA) aims to promote the cooperation, exchange and integration of the world tea industry and the tourism industry, 
foster a new format of the tea tourism industry, promote the transformation and upgrading of the tea tourism industry, a
nd realize the "interaction and integration of the tea tourism industry". 

The cooperation of Asian Tea Alliance includes: 
Actively promoting the organic integration of tea tourism culture, tea tourism health and tea travel experience, leading the new trend of tea tourism that advocates nature, ecology, health and civilization; taking tea culture as the main line, focusing on tea brand, carefully packaging and Introduce the world's tea tourism boutique lines;integrate industrial resources, achieve cross-border alliance, create an emerging economy of tea tourism integration, foster new business styles of tea tourism industry; at the same time carry out tea as the theme, cultural heritage for the purpose, healthy life as the core The tea tour academic seminar exchange activities.

According to the news, Five tea-growing countries - the Indian Tea Association,China Tea Marketing Association,Indonesian Tea Marketing Association,Sri Lanka Tea Board and Japan Tea Association - are represented in the alliance.The group took shape after a year of discussions and visits by trade delegations.

Asian Tea Alliance Created|World Tea Alliance, American Specialty Tea Alliance

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Asian Tea Alliance Created|World Tea Alliance, American Specialty Tea Alliance

Jul-22-2019

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