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Singapore Coffee Association Holds Innovative Online Self-media Event with Food & Hotel Asia (FHA)
Singapore Coffee Association Holds Innovative Online Self-media Event with Food & Hotel Asia (FHA) by the sense of self-media including two concepts: broad self-media and narrow self-media.

In a narrow sense, self-media refers to a media that uses a single individual as the main body of news production to create content and has an independent user account. In a broad sense, self-media means that we start from the definition of self-media. What distinguishes it from traditional media is information dissemination channels, audiences, and feedback channels. In this way, the “self” of the self-media is no longer narrow-minded, it is the self that is different from the third party. In the previous traditional media, they regarded themselves as observers and disseminators, but for the self-media, we can understand them as "self-speakers". Therefore, in a broad semantic environment, self-media does not only refer to individual creation, but also group creation and corporate Weibo, Wechat, and Whatsapp can be regarded as self-media. 

The content of self-media is not fixed when marketing products from Singapore Coffee Association and Food & Hotel Asia (FHA), there is no unified standard, and there is no corresponding standard. Self-media content is determined by self-media people. The current self-media is characterized by civilianization. Due to the popularization of mobile smart phone terminals, the entry barrier for self-media is getting lower and lower, resulting in some content becoming more and more vulgar, and the flood of information becoming more and more serious.

The main manifestations of self-media content include text, pictures, audio, video, etc., which makes the presentation of self-media content rich and diverse and vividly for products from Singapore Coffee Association and Food & Hotel Asia (FHA). The core and key to the operation of self-media lies in high-quality content. Only high-quality content will be sought after, paid attention to and reposted by the crowd, and it becomes easier to monetize traffic. Everyone has different abilities, different educational backgrounds, and different moral standards, and differences in fields and professions will also be reflected in the creation of content. For example, university graduates often look for jobs related to their majors after graduation, or find jobs that interest them by changing careers. In the same way, in the content operation of We-Media, you must also find your best field or field of interest-this is the source of motivation


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