Meowinn Coffee with clear Brand advantage and positioning, Brand Vision
Meowinn Coffee, a pet-themed coffee brand that combines the essence of European coffee and Western food was born.
Meowinn Coffee fills the gap of Chinese pet-themed coffee and western food chain brands. From different perspectives such as space, function and experience, it combines the leisurely ease of cats with the tranquility and comfort that urbanites yearn for to create a pet-themed compound culture. Space, the concept of "Coffee+" was born. We redefine your life, guard the simple happiness for you, find the "good memory" in your impression, and create a free third space. This is the other half of home, a place where the spirit can find a habitat!
Meowinn Coffee strives to practice a unique cat print aesthetic – the mutual watch between humans and cats. In this wonderful space, old people or children, men or women, confidants or new friends, get together or sit alone, Cat Print Coffee and All the crowds and scenes create an incredible sense of harmony.
What products Meowinn Coffee provide: Meowinn Coffee has everything you need to meet your different needs! They offer coffee drinks, hot drinks, cold drinks, dessert series, salad series, snack series, pasta/rice, pizza series, German food series , Main Course Series, Other Meals.
In order to support online sales, will Meowinn Coffee purchase fully automatic cofee packing machine to produce hanging ear drip coffee bag and instant coffee? By then, we, the consumers will have a good time and chance to taste it!
Brand Positioning
Meowinn Coffee goes in the direction of the pet theme.
According to the survey, there are more than 200 million people who smoke cats in China, and the social and economic benefits created every year are as high as hundreds of billions of yuan. Among them, cat-themed coffee and western food occupy a considerable proportion. The super-high cat-sucking crowd has quietly created the era of "cat dimension", but less than 5% of people have the conditions to raise cats, and more people can only interact with cats through other places. and live.
On the other hand, such a large group of cat suckers is our most loyal customer group, which also lays a solid foundation for the development and growth of our brand. The urban population, the pressure of life, needs a warm and comfortable leisure place. Our stylish decoration style, fragrant coffee, delicious western food and cute and sticky cats cater to the needs of urbanites. In order to highlight the innovative theme, there are various famous cats in the store. You can watch the cats playing happily while drinking coffee. At this moment, you only need to enjoy the warmth and happiness brought by the cats. .
Meowinn Coffee Brand Advantage:
In order to allow every customer to enjoy the purest coffee and western food, the purchasing department of Meowinn Coffee has traveled all over the world to select the best raw material supply, and hired a professional team who has been engaged in the coffee and western food industry for more than 20 years. , and combined with the location of the store, the characteristics and expectations of target customers, to create highly competitive cuisine. Our professional team is committed to creating the perfect combination of "coffee + food + cute pet" to provide every customer with a new coffee experience mode.
Brand Vision:
Meowinn Coffee adheres to the development concept of brand internationalization, serves more consumers, and strengthens the creation of a new generation of cross-domain and diversified pet-themed coffee Western food chain brands. At the same time, Meowinn Coffee also introduces the advanced concepts and management experience of foreign coffee and western food chain brands into China, and provides customers with high-quality services in the spirit of internationalization and professionalism. In the future, Meowinn Coffee will strive to become a highly competitive pet-themed coffee chain brand.
The brand advantage of Meowinn Coffee is obvious, the brand positioning is accurate, and the brand vision is clear. I hope that the business of Meowinn Coffee will get better and better!
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