Will Pacific Coffee needs drip bag packing machine after 30th anniversary
Pacific Coffee company celebrates its 30th anniversary with his great market size in China, up to 381.7 billion yuan last year, and it is expected to reach 485.6 billion yuan in 2022.
A large number of coffee brands have sprung up in China like mushrooms after a spring rain, and consumers' requirements for coffee quality, taste, experience, etc. have also been continuously improved, and the industry competition has become increasingly fierce. Faced with the ever-changing coffee market, how to meet the higher requirements of mass consumers and gain a foothold in the fierce market, Pacific Coffee, which has a history of 30 years, also gave its own answer.
History of Pacific Coffee: In 1992, Pacific Coffee was born in Hong Kong (HK), China. It is committed to providing high-quality coffee experience for customers who work hard in the city through "good coffee, good service, and good environment", and to encourage motivated customers and make them better. Chasing dreams.
This year marks its 30th anniversary. Pacific Coffee, which has its own "dream" gene, takes "a cup of coffee, blooming flowers of dreams" as its theme, and has been upgraded in multiple dimensions from brands, products, stores, services, etc., to further serve consumers. A good coffee experience that combines classic and innovative with better service.
To make a good cup of coffee, the quality of the coffee beans and the preparation method of the barista are very important, so Pacific Coffee company focus on:
1. Coffee bean quality
Pacific Coffee has upgraded its entire product line since this year, using the ace Ethiopian SOE sun-dried Yirgacheffe beans and the gold-winning espresso beans with a high score of 91 for coffee production.
The raw materials are of higher quality, and the brewing also insists on using a semi-automatic coffee machine to manually prepare each cup of coffee for customers to ensure pure coffee taste. In addition, the whole series of milk coffee has also been upgraded to fresh milk, which is more delicious and silky.
2. Consumer preferences
On the brand side, Pacific Coffee focuses on consumer preferences. On its 30th anniversary, it has joined hands with Lu Mao, a well-known healing illustrator. With the theme of "a cup of coffee, blooming flowers of dreams", it has upgraded and built a number of coffee shops in Guangzhou, Shenzhen and Zhuhai. Theme store. The new vision adds more artistic atmosphere to the offline coffee space, and also adds new experience value to coffee. The beautiful and healing themed store atmosphere has attracted many young people to come to the store to check in spontaneously and spread the word actively, forming a small craze on social media of "Pick-in Halo Cat Art Exhibition at Pacific Coffee".
3. New product with great formula Pacific Coffee is paired with the "flowers" in the illustrations of the lumao and the "flowers and fruits" in coffee, and launched a new series of rose and lychees, innovating in terms of formula, flavor and vision, bringing more fresh experiences to young consumers.
The fragrant rose fragrance, coupled with the sweet lychee full of summer flavor, the sweetness and mellow fragrance brought by the rose and lychee series are intertwined on the tongue, and the color and fragrance work together to create a fantastic summer dream.
4. Special innovation In addition to the upgraded rose lychee series, Pacific Coffee has also made innovative breakthroughs in classic American coffee, launching a sunset quicksand ice American that is visually stunning.
The barista blows the espresso into a dense foam like fresh milk and pours it into the ice cubes, forming golden quicksand to settle down, the aroma of coffee continues to emerge, and the taste is very comfortable.
Focusing on products, consumers, service, cultivating quality and innovating constantly, Pacific Coffee has been insisting on it for last 30 years. For the upcoming time, more and more coffee products is coming! So will Pacific Coffee needs Drip coffee bag packing machine?
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