Speaking of new coffee brands in chain in recent years, it must be the Manner Coffee! So manner coffee challenge Starbucks? The manner coffee is hot these year according to coffee news Canada, coffee news marketing says Luckin Coffee even set up a "Manner Research Group" to study business practices of manner coffee, manner coffee stocks, and manner coffee stock prices. Many Manner fans hope that it can surpass the American coffee giant Starbucks and become a domestic local leading coffee chain.
So, why is Manner so popular? Compared with similar competitors, where is Manner's advantage? If you want to compete with Starbucks, what else does Manner need to make breakthroughs?
Speaking of Manner's coffee, everyone's first impression is the discount. In the eyes of most consumer groups, cheap has a natural appeal. In people's inherent impression, specialty coffee means a higher unit price. It is not uncommon for a coffee shop to be famous for specialty coffee in the market, and the price of a cup is 40~60 yuan. Specialty coffee and civilian prices, the two are fish and bear's paws, can't you have both? Manner expressed dissatisfaction.
Let's take a look at Manner's menu: the unit prices of espresso, American coffee and limited hand brewed coffee are respectively 10 yuan, 15 yuan and 20 yuan, and if consumers use their own cups, they can also get an immediate discount of 5 per cup.
Starbucks' third space, despite paying a relatively higher cost, has also won a strong social attribute. For some consumers who are accustomed to talking in Starbucks, Starbucks has long become a label of exquisite life, and thus has become a high-frequency, addictive life and even a work culture. So one day, in coffee shop, do they have chance to offer single serve drip coffee bag produce by Japanese drip coffee bag packaging machine?
Deutsch
Espanol
Francais
Italiano
Portugues
Japanese
Korean
Arabic
Russian
Indonesian
Vietnamese
