Will Verne Coffee need drip coffee bag packaging machine in China
Verne coffee, as a french-style coffee shop chain brand, plan to explore the Chinese market according to the news, so will Verne Coffee need drip coffee bag packaging machine in China?
Verne Coffee Introduction
Verne coffee originated in France and is the representative brand of French coffee in the world, covering the product range from drip coffee bag, cold brew coffee bag, instant coffee bag, roasted ground coffee, etc, with serval brand prevailing among coffee lovers in the world.
In 2011, Verne Coffee start to focus the Chinese coffee market and create branded projects including restaurants, coffee shop, real estate, public relations companies, etc.
Model of Verne Coffee is very special business strategy, which can be summed up in words including less investment and fast recovery. Besides, Verne Coffee’s operating royalties will be used for advertising investment and product development to integrate the resources of all cooperative alliances, reduce thoe operating costs, and increase profitability so as to offer better coffee products for consumers.
According to the data from the 2021 Youth Coffee Consumer Report, the coffee market is expanding at an annual growth rate of 30% in China. However, starting from 2018, new forms of coffee such as drip coffee bag and cold brewed coffee have become more popular in the market.
Over the same period, Nielsen data also showed that as of March 2021, the proportion of e-commerce sales of pure black coffee increased from 47% in the same period to 61%, and the increase of specialty instant coffee was as high as 307%, which was much higher than the 94% of main flow soluble coffee.
So Verne Coffee will try the drip coffee bag market in China? Hope Verne Coffee catch the good chance in Chinese coffee market!
Here can see Youtube Video of Drip coffee bag packing machine from manufacturer!
Thank you!