According to the news, Maxwell house coffee, an American brand of coffee manufacturer restructured years ago for instant coffee, and in future, will it produce single drip coffee bags?
Regarding the split of the coffee business to establish a joint venture company this time, it was said to be be beneficial to the development of its coffee category in the Chinese market. However, given the situation, how much influence will the new change have on the Chinese market remains to be seen.
In Chinese market, we see many instant coffee brand, like Maxwell and Nestlé. And comparing the Maxwell with Nestlé, it is found that Maxwell house also has many flavors, but mainly based on 3 in 1 coffee. Now that Maxwell house reorganized its coffee business with focus in the Chinese market, but also expand its own market under the growing market environment of China's coffee consumer group.
However, it is worth noting that many subtle changes have taken place in the Chinese coffee market. If instant coffee cultivates coffee consumption in China at low prices, then with the upgrading of consumption, ordinary instant coffee has already encountered a growth bottleneck.
From a research before the Chinese market, at that time, solid instant coffee was mainly 3 in 1 instant coffee, and the products were relatively popular. But at the same time, the development of Starbucks has driven the annual growth rate of the domestic high-end coffee market like the single serve pour over coffee drip coffee bag for takeaway.
For the first time, Compicco brought the differentiated concept of espresso coffee to the Chinese instant coffee market. At that time, it was positioned to pursue higher-end, more tasteful, and better-quality coffee than 3 in 1 instant coffee. For example, Cocoa will provide consumers with chocolate powder, and the brewed coffee will have a layer of milk foam like freshly ground coffee.
The rising demand for freshly ground coffee will squeeze into the instant coffee market to a certain extent. The future market for instant coffee is to continuously improve its quality while retaining the cost-effective advantage of instant coffee.
With the great integration of Maxwell house coffee business, it will become a global giant specializing in coffee products with a sales volume of more than 7 billion U.S. dollars. Such adjustments also left infinite suspense for the Chinese market. At present, Maxwell is the most popular consumer in the Chinese market, plus many well-known coffee brands such as Jacobs, Carte Noire, Gevalia, Kenco, Tassimo, etc. on a global scale.
So make one name brand for single serve pour over coffee drip coffee bag to follow up the tendency, seems possible? Daily coffee news from drip coffee bag packaging machine manufacturer!
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