How dare you McDonald McCafé and K coffee from KFC!
Breaking news, after KFC launch K coffee, McDonald offer us McCafé, how dare you offer us more coffee flavor! Thank you!
After KFC's coffee brand "K COFFEE" entered the instant coffee market with three cold-extracted freeze-dried instant coffees, another fast food giant McDonald's also began to increase its presence in the coffee field.
On November 16, McDonalds announced that its brand McDonalds plans to invest 1 billion USD in the next three years to accelerate its deployment in the Chinese mainland market. It is estimated that by 2023, there will be more than 4,000 McDonald's in the country. The next day, the McDonald's official account officially announced the "10 million cups of latte, free drink" event.
One is turning the bow of the new coffee drink field from coffee news international, which is gaining momentum, and the other is optimistic about China's offline coffee market. In the face of the domestic coffee market with a scale of more than 3 billion USD, the two giants have long been gearing up. From fast-food coffee to specialty coffee, to focus on online freeze-dried coffee, every step of the attack is closely related to the development of the Chinese coffee market.
For the exploration of the coffee field, whether it is KFC or McDonald's, it is not a newcomer. The hard work for a long time is nothing more than waiting for an opportunity for the coffee market to mature. However, under the large scale and large-scale design, it seems that the chain giants have not been able to see the innovative power of the chain giants in exploring the new road of coffee and drink. The old road of fast food marketing is contrary to the story, appearance and joint activities that the new coffee and drink brands pay much attention to.
Perhaps the coffee business can bring new growth points to the "KFCs" within a certain period of time, but this is not the truest appearance of new coffee drinks after all.
Best wish for McDonald McCafé and KFC coffee, and one day how dare you consider the drip coffee bag from drip coffee bag packaging machine? It would be a good news to our automatic coffee bag packing machine manufacturer!